Fully Booked VA Blog

Virtual Assistant Business Names: How Do You Choose One?

Without fail, the same series of stumbling blocks appear for almost all VAs when trying to launch their new businesses. And at the very top of this list is choosing from Virtual Assistant business names and deciding on a domain. (Hint: Domain name = website URL.)

How do we know? Well, it’s a common thread in the community within our Virtual Assistant training program, The #FullyBookedVA System. And while polling other students (or your friends and family) for their input isn’t a bad idea, choosing your business name and URL can still be a frustrating process.

When it comes to Virtual Assistant business names, here are some we’ve seen over the years:

  • [Your Name] Virtual Assistant Services
  • Next Level Virtual Services
  • Social Media Strategy by [Your Name]
  • Remote Rebel Strategies & Virtual Solutions
  • Virtual Nook
  • Virtual Services by [Your Name]
  • [Primary Service] Synergist
  • Top Tier Digital Marketing Consulting
  • Virtual Business Consulting by [Your Name]
  • Extra Pair of Hands
  • Virtual Solutions by [Your Name]
  • Business Breathing Space
  • Virtual Guru
  • Lifeline Virtual Business Solutions
  • Simple Solutions Virtual Assisting
  • Second Desk Virtual Assistant
  • [Your Name] Custom Virtual Services
  • Right Brain Virtual Assisting

As you can see, some of these names are a simple spin on commonly used terms like “Virtual Assistant” or “Virtual Services,” for example. The others are more think-outside-the-box kinds of names, such as the kind you might generate with a Virtual Assistant name generator tool like the ones we’ll cover later in this post.

Virtual Assistant business names how to choose one

Ultimately the choice is up to you, but what if you get it wrong?

(Having been down this road more than a few times myself, I’m pretty sure I can attribute a few of my gray hairs to the process.)

Usually, the process starts out on a positive note, because you’re excited about your decision to become a VA and you’re rarin’ to go when it comes to figuring out how to find Virtual Assistant jobs. You select a few Virtual Assistant company names that naturally sound amazing. And you’re convinced that your newfound creativity will help you attract a horde of new clients.

But then you discover (thanks to Google), that someone has already started using YOUR name. Or worse yet, someone bought the domain name and has offered it up for sale at the amazingly low price of $1,999.

And head hung, it’s back to square one.


After repeating this process a few times, you begin to feel a little more than frustrated. With each “new” idea, your creative juices run lower. And before you know it, you’ve resigned yourself to the fact that VA123.business is your best option.

But before you pull the trigger on that disastrous domain name (which at the time we posted this is available for the low, low price of $3.88/yr), let’s spend a few minutes unpacking a few ideas and resources that might help you choose something a little more memorable.

How to Name Your Virtual Assistant Business

A quick Google search will turn up a never-ending list of “dos” and “don’ts” when it comes to naming your business.

Some of the guidelines make sense and others are just impractical. Either way, we’ve tried to distill the list down to what we feel are the most important considerations for choosing amongst a sea of potential Virtual Assistant business names.

Side note: There is no perfect solution – you’ll be able to find exceptions to all of these rules. Treat them as guidelines only.

1. A simple name is usually the best choice.

Yep, simpler is better, but don’t overdo it.

Sacrificing #2 on our list (being descriptive) is the wrong thing to do. If you find yourself abbreviating your name or using an acronym to the point where it only makes sense to you, you’ve gone too far.

How to choose Virtual Assistant business names


2. Be descriptive, but not overly specific.

While it may not sound super cool, a descriptive element or keyword to your domain can make things easier in several regards.

For example, adding “Virtual Assistant” to the end of your business and domain name removes any doubt as to what you do. It can also help to improve visibility in search engines when clients decide to rely on Google to help find their next VA.

When you’re adding descriptive elements, we’d advise against adding local descriptors. For example, VancouverVirtualAssistant.ca would probably make it difficult to attract clients from around the globe.

The same thing applies to referencing your Virtual Assistant services. VirtualEmailManagement.com is specific but leaves visitors with the impression that you don’t do anything else. Of course, there are always exceptions to this rule. If your business or knowledge is specific enough that you know you’ll be sticking to one service, then go for it.

When it comes to being descriptive, your best course of action is to keep your options open in terms of both services and location. One of the things we teach in our Virtual Assistant training program is that your business will evolve over time, so there’s no sense in limiting your options right out of the gate.

A quick example: You may not be aware that Horkey HandBook was initially launched as a way for Gina to showcase her freelance writing portfolio. Over the years it has evolved into a community of freelance writers and Virtual Assistants, and a complete step-by-step system for starting, building and scaling a VA business. 

3. Try to be memorable, but not tricky.

There’s a fine line between finding the right balance of being memorable and “easy to forget.” For example, check out these common traps one can fall into:

  • Using misspellings (like lyft.com)
  • Names that are difficult to spell (or too long)
  • Using puns or cliches -or-
  • Picking a name that has a personal hidden meaning

As a general rule, avoid all of the above. While it’s true that many of these ideas can work, they generally need to be supported by additional marketing efforts.

Virtual Assistant business names


4. Avoid using trademarked elements.

The last thing you want to do is inadvertently violate someone else’s trademark. Want an example? Although this case was eventually won by the defendant (GoDaddy), you can bet the whole process cost a pretty penny. You can read more about it here, but essentially the Academy Awards decided to sue GoDaddy for selling domain names such as academyawardbuzz.com, claiming that their intellectual property rights had been infringed upon.

Sure, you’re likely to receive a warning letter first. But what a hassle to go through the process of narrowing down your Virtual Assistant company names, branding your business, purchasing a domain and maybe even launching a website only to receive a demand letter via registered email.

Avoid this mistake at all costs!

How to Create a List of Virtual Assistant Business Names in Less than 15 Minutes

Now that we’ve covered some general guidelines, let’s talk about how you can start putting together a list of potential Virtual Assistant company names.

Maybe you’re one of those uber-creative people who can throw together a list of great ideas in no time flat. But that’s not me. Luckily you can use a Virtual Assistant name generator – there are a few that are easy to use as well as some other tools that work really well.

Here are a few of my favorites that you might also find helpful:

1. Shopify Business Name Generator

This is an easy-to-use tool that lets you enter an initial few words. From there you’ll be presented with a long list of potential ideas or starting points. For example, plugging in “Virtual Assistant” returned over 4,500 potential ideas.

2. Bust A Name

This is a handy website that also allows you to enter a series of words in order to generate ideas. You can specify other criteria such as .com or .net availability, combine two or three words and whether or not you’re willing to add a suffix or prefix to your name.

3. Namechk

Sometimes you select a domain name only to discover that all of the related social media accounts have been taken. Namechk will allow you to cross-check your desired domain across all social accounts. Obviously, an exact match isn’t mandatory but being able to match some of the major social networks will make the branding process a whole lot easier.

How to choose Virtual Assistant business names


Narrow Down Your Virtual Assistant Business Name Ideas

You’ll discover quickly that while these tools are helpful, none are perfect.

I.e. You’ll have to sort through a lot of junk in order to come up with a decent list of candidates for great Virtual Assistant business names. But since naming your VA business and choosing a URL are kind of important, they’re worth a gander.

If you’re really struggling to come up with an initial list, you can always use your name or part of your name mixed with the letters VA or Virtual Assistant. And while a .com is usually preferable, don’t be completely against the idea of trying out another extension.

Once you‘ve assembled a list of 3-5 Virtual Assistant company names, head over to Facebook and ask for some opinions. Creating a poll is the easiest way to get that done. With any luck, one or two of your ideas will be catchy enough to grab your friend’s attention and the attention of your future clients.


Don’t Let Choosing a Virtual Assistant Business Name Be a Stumbling Block

Coming up with 3-5 potential names and conducting a Facebook poll should do the trick. Do your best to separate your personal opinion from the winning decision, because your business name is more about appealing to potential VA clients than your own personal taste.

At Horkey HandBook, we’re of the opinion that you’re better off making a decision and getting started than wasting weeks in deliberation. With hard work, a decent logo and some basic branding, almost any name can be successful. And, you can always make a change down the road if something better comes to mind!

Ready to kick off your journey as a Virtual Assistant? Join The #FullyBookedVA System and let’s do this!  


Gina Horkey

Gina Horkey


Gina Horkey is a married, millennial mama from Minnesota. Additionally, she’s the founder of Horkey HandBook and loves helping others find or become a kickass virtual assistant. Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.

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